A well designed Customer Experience program includes social media feedbacks as well as traditional customer survey methods. In addition to getting customer feedback through surveys, you need to develop and use your online communities and social media presence to listen to your customers and prospects, and to engage them into conversations.
We can help you to select items from our
Customer Experience Platform. Our Platform allows you to identify, select and evaluate all touchpoints between your customer and your company, and to capture their feedback. This includes purchasing experience, customer service and technical support, call center and field service agents, your website, your social media, and your employees. Depending on your needs, the Platform allows you to receive continuous customer feedback (e.g., sales receipt invitation) or periodic snapshots (e.g., quarterly customer surveys).
You can then utilize these feedbacks into your marketing plan, product design, customer service program, sales, content development, PR campaigns, and employee evaluation. The bottom line is loyal customers and employees, and increased profit.