Our systematic block design allows us to analyze each section of the questionnaire separately and assign scores to
your important issues.
We will determine whether your clients are seeing you the way you want them to see you, develop measures of
customer satisfaction and loyalty, issues causing customer attrition and at risk customers, determine why they
purchased and what are their criteria to buy, assess future service/product opportunities, and update their profiles
and/or business practices.
We use quantitative scales to convert responses to numbers. This enables us to avoid guesswork in evaluating your
customer's responses. We also rely on some open-ended comments for qualitative evaluations.
Any reliable customer survey must benefit the bottom line. Upon analysis of returned questionnaires, we will
provide a ranking of all important topics and recommendations.
To make sure the recommendations are effective, we will work with you to carry out a pilot implementation of the
results before full implementation. Upon completion of the pilot work, we will estimate your ROI (return on
investment) before full implementation.
Some of our clients need data analysis support and some refinements with their survey instruments. They have
already collected data through primary or secondary sources, and need to analyze it. We will work with you to
improve your questionnaire and data collection procedures, and will analyze your collected data. Our data
analysis approach includes a variety of techniques such as frequency distribution, charts and graphs, cross
tabulation tables, descriptive analysis, as well as more advanced statistical techniques such as probability analysis,
test of hypothesis, ANOVA and correlation and regression analysis. Upon completion of our analysis, we will
provide reports including actionable recommendations and will work with you to determine your ROI before
implementations.